Joel Greenwich is a close-up card magician from Florianópolis, Brazil, currently living in Rochester, New York. He first began to study magic in 2000 when he witnessed firsthand the ease with which a simple card trick could evoke a smile. It wasn’t long before he realized the powerful role that magic could play in connecting people—he's been addicted ever since. Joel is a regular attendee of the invite-only FFFF Convention, the world’s premier gathering of close-up magicians. He is constantly seeking ways to combine his love of magic with his commitment toward social justice and community development. Proceeds from the sale of his color change, Catalyst, support the work of the M.K. Gandhi Institute for Nonviolence.